Do you harness the power of storytelling

We have been working with Kruggel Lawton, a large CPA firm in Indiana for the last twelve months. They have been adopting a values-based approach to leadership and I challenged them to create a series of videos that communicated the "story" of their values.

This is one of those videos featuring the founder's sons, which is part of a series of videos on their new HR website. This, for me, emphasises the power of stories and I hope that it might lead you to consider how you might better use storytelling to communicate the values of your firm - click on the picture to watch the video.

#storytelling #narrative #changemanagement #values #leadership